Lets leave the thinking to cardboard cutouts

Ok, no one's buying Snapple, what do we do?
Start selling Snapple Popsicles!
Brilliant! How will we advertise it?
Break the world record for the largest popsicle!
Brilliant! Where and when should we do this?
New York City in the summer heat!
Brilliant!

What could go wrong? Besides the normal kiwi-strawberry popsicle flood, of course.