Lowered Expectations

So "Super Tuesday" is here. And with it will come some big announcement from apple about their great new product. Hope you didn't just buy an iPod. Apple has created quite the little niche with these little or non-announced product launches. The entire industry just starts salivating when Apple says it'll tell them something in a month or two. Give credit where credit is due, its worked like a charm so far. But I'm noticing something; every time Apple has launched something its been a little bit better than we expected. They've done an alright job of keeping our speculations in check by regularly lying to us. You know how they told us that convergence was a myth and that iPods don't need video, wireless isn't something consumers want, etcetera, etcetera. I don't feel like looking up the docs to support those wild accusations right now, so just go with it. Anyway I feel like apple is having a harder time lowering our expectations this time around, just look at some of the pics from the Engadget WWJD contest. Some of this stuff looks pretty sweet. Kinda makes me think about when I heard there was going to be a Matrix sequel. I knew that thing would have to be badass or it would suck a fat one. If Apple just puts out another iPod with a little bigger screen its gonna look like shit compared to these mock-ups, especially considering that Microsoft has been running a little viral campaign of their own with something that looks way more useful than an iPod.

WWJD 3 - Results! - Engadget